PORTFOLIO
With 10 years of experience in storytelling across fashion, retail, lifestyle and a diverse range of client projects, I believe the most impactful content and design begin with emotion. I’m passionate about creating work that feels human, thoughtful and meaningful, with a strong sense of strategy woven throughout.
My creative practice spans the hand-drawn and the written, from brainstorming concepts and illustrating textile prints to developing graphic motifs and crafting marketing copy. If you’re looking for thoughtfully crafted content and design with personality, purpose and a human touch, let’s work together on your next project.
Branding, Graphic Design & Content Creation
Visual branding, graphic design and content creation for my former employer, Bubuland Home, a Melbourne-based furniture and interiors brand. I redesigned the logo, developed the visual brand identity and style guide, and created digital and print marketing collateral to support the brand’s evolving presence.
BUBULAND HOME
Multidisciplinary Creative
As a multidisciplinary in-house creative for Stella and Estelle, two women’s fashion brands stocked by major department stores across Australia and internationally, I worked across graphic design, digital marketing, content creation and e-commerce. My role encompassed developing brand identities and marketing collateral, designing email campaigns and lookbooks, supporting textile and product development, and directing campaign and product photoshoots.
STELLA
Multidisciplinary Creative
As a multidisciplinary in-house creative for Stella and Estelle, two women’s fashion brands stocked by major department stores across Australia and internationally, I worked across graphic design, digital marketing, content creation and e-commerce. My role encompassed developing brand identities and marketing collateral, designing email campaigns and lookbooks, supporting textile and product development, and directing campaign and product photoshoots.
I also initiated the Estelle x Jem Juthamat campaign, identifying an opportunity to collaborate with Melbourne-based interior designer and stylist Jem Juthamat, who shares her personal fashion style across social media. I introduced the concept to the marketing and design departments and helped bring the collaboration to life through a fashion campaign that aligned Jem’s distinctive aesthetic with Estelle’s brand identity.
The campaign extended into retail, with in-store signage featuring Jem’s campaign imagery displayed at David Jones alongside the Estelle garments she modelled in the photoshoot. This provided an opportunity to connect the campaign’s visual storytelling with the brand’s physical retail presence.